How to Create a Listing Spotlight Video with AI
Shuvo
Last Update hace 9 días
What is a Listing Spotlight Video?
A Listing Spotlight is a punchy, high-energy video that puts your listing front and center. Think of it as a quick commercial for your property. Fast, exciting, and designed to make someone stop scrolling and pay attention. It's perfect for social media, email campaigns, and sharing with your buyer network.
What you need
- Your Zillow listing URL
- A HeyGen account (app.heygen.com)
Step 1 — Copy your Zillow listing link
Go to your Zillow listing and copy the URL from your browser.
Example: https://www.zillow.com/homedetails/xxxxx
Step 3 — Get your script ready from ChatGPT
" Create a 45–60 second punchy, exciting real estate listing spotlight video script based on the property details I provide. Keep the script energetic, polished, natural, and compelling for social media or a listing video.
Requirements:
Property photos are attach.
Listing link: [PASTE ZILLOW / REDFIN / MLS LINK]
MLS property description:
[PASTE MLS DESCRIPTION HERE]
"
- Open ChatGPT (or Claude or Gemini)
- Grab a Zillow link or property link with information on property. To use photos, make sure you have permission to use the photos
- Download a photo for each section of home:
- Front Exterior
- Backyard
- Kitchen
- Bathroom
- Bedroom
- Living Room
- Once you have the photos, upload them into a new chat, and paste following prompt while replacing bracket placeholder with real information [ ]
" Create a 45–60 second punchy, exciting real estate listing spotlight video script based on the property details I provide. Keep the script energetic, polished, natural, and compelling for social media or a listing video.
Requirements:
- Use only the details provided in the listing, MLS description, and attached property photos.
- Highlight the strongest selling points and what makes the home stand out.
- Mention the address, bedrooms, bathrooms, square footage, lot size, upgrades, standout interior features, outdoor features, location benefits, and nearby conveniences when provided.
- Keep the wording concise and conversational.
- Do not include filming directions, scene directions, camera instructions, editing notes, timestamps, or phrases like “cut to” or “show.”
- Do not add facts that are not provided.
- Do not overuse real estate clichés.
- End with a strong call to action encouraging viewers to schedule a private tour or contact me directly.
- Output only the finished video script.
Property photos are attach.
Listing link: [PASTE ZILLOW / REDFIN / MLS LINK]
MLS property description:
[PASTE MLS DESCRIPTION HERE]
"
- Copy the generated script
Step 4 — Paste your script into HeyGen
- Go back to HeyGen
- Paste this instruction prompt
"Create a Listing Spotlight for this listing. Use the attached photos (front, kitchen, bathrooms, living areas, backyard). Make it vertical 9:16. Use this script word for word: " - Then paste in the Video Script generated from your ChatGPT session below the instruction prompt. When ready hit "Generate"
Step 5 — Generate your video
HeyGen will now process your script and build your video. This takes a few minutes. You will see a processing screen while it works.
HeyGen will now process your script and build your video. This takes a few minutes. You will see a processing screen while it works.
- Once done your video will appear - download it and share.
Why this works
Most listing videos are boring walkthroughs. A spotlight video gets to the point fast and creates urgency. When buyers see your listing presented with energy and confidence, they're more likely to take action, especially if they're on the fence between two properties.
Pro Tips
- Make sure your Zillow listing description is detailed before pasting the link, the better the description, the better the script
- Post it the day your listing goes live for maximum impact
- Share it directly with buyer agents in your network, not just on social
Turn one video into a full marketing campaign through Kaydoh
Your Listing Spotlight video is a powerful asset, but its life shouldn't end after one Instagram post. Add it to your Kaydoh listing page so it keeps promoting your property to every visitor, every day the listing is active.
Share your Kaydoh link in your email blasts, your text campaigns, and your open house sign-ins. Anyone who visits sees your spotlight video immediately. Buyers who weren't ready to act on social might be ready when they land on your Kaydoh page a week later.
When the listing closes, move the video to your sold portfolio. Future sellers love seeing how you marketed previous homes, this is proof.
How to add it to Kaydoh:
Your Listing Spotlight video is a powerful asset, but its life shouldn't end after one Instagram post. Add it to your Kaydoh listing page so it keeps promoting your property to every visitor, every day the listing is active.
Share your Kaydoh link in your email blasts, your text campaigns, and your open house sign-ins. Anyone who visits sees your spotlight video immediately. Buyers who weren't ready to act on social might be ready when they land on your Kaydoh page a week later.
When the listing closes, move the video to your sold portfolio. Future sellers love seeing how you marketed previous homes, this is proof.
How to add it to Kaydoh:
- Log into your Kaydoh dashboard
- Open your listing page for that property
- Add a Video content tile
- Paste your HeyGen video link or upload the file
- Save and Complete
Need help? Reach out to Kaydoh support via live chat on your dashboard.