How to use Kaydoh for Expireds

🔽 Shortcut for Quick Setup: If you're in a hurry, scroll down to the green box labeled “🟩 Easy Mode – Grab & Go Instructions” near the bottom of this page. It'll walk you through how to create an Expired page in just seconds.

To win over a Seller whose listing just expired — in a highly competitive environment where dozens of agents are calling them — your strategy must stand out with value, empathy, and differentiation, not pressure. Kaydoh's video landing pages offer a perfect medium for this by combining visual appeal, personalization, and subtle lead capture — without being pushy.

👉 See the Expired Listing Template Example

Instead of cold-calling like every other agent:

• Deliver a personalized video page (via Kaydoh) that is visually engaging and emotionally resonant.
• Focus on empathy, understanding, and a soft-sell offer to help.

• Use your video to show your face, tone, and sincerity — elements that are missing from typical outreach. Sellers are tired and frustrated after their listing fails. They’re more open to someone who feels consultative rather than sales-y.

Send the link to the video landing page via:

• A short, empathetic SMS: "Hi [Seller Name], saw your listing at [Address] expired. I made you something to help — it’s not a pitch. Just a quick 60-second insight: [Kaydoh Link]"
• Or a similar email, if you have their contact.

[Start — Empathetic + Personable]

"Hey [Seller's First Name], I’m [Your Name], a local realtor. I noticed your home listing recently expired, and I just wanted to say — I totally get how frustrating that can be. You put your trust into the market, and it didn’t deliver. That’s rough."

[Middle — Subtle Authority + Soft Offer]

"I’m not here to pressure you like 15 other agents probably have already. I made this video because I’ve helped others in the same situation, and I’d like to offer you a quick insight on what may have gone wrong — and more importantly, what can be done differently next time."

[Show Value — Without Selling]

"Whether it was timing, pricing strategy, marketing exposure, or how the home was presented online — I’m happy to give you a fresh, professional perspective. No strings attached."

[Call to Curiosity — Low-Pressure Next Step]

"Take a minute to explore this page. You’ll find a few ideas and examples of how I market listings. If anything speaks to you, just hit the reply button or book a time. Either way — I appreciate you watching."

[End — Warm & Friendly]

"Thanks again, and whatever direction you choose — I truly wish you the best."

🎬 Want to see what this type of video page looks like in action?
👉 Check out the Expired Video Template Sample

1. SMS/Text with personalized message and Kaydoh link (fastest open rate)
   

2. Email with subject: "Quick video just for you – about your home listing"

3. Door-drop a printed QR code postcard linking to the Kaydoh video (super local)

If you’re targeting multiple expired listings:

• Use Kaydoh’s templating to quickly update the seller name + address.

• Batch record 5–10 intro videos with different tones (sympathetic, energetic, consultative) depending on the seller profile.

• 🔗 You can preview the full Expired Listing template here:
  👉 View Sample Expired Video Template

Want the fastest way to get started? Here’s how to grab it in EASY MODE:

From your pages Dashboard, Click "Create a new page < Easy Mode"

Scroll to find or type in the search box "Expired - Backup Plan" . Once you've found this template, Click Create.

Internal Tags: 

• Expireds
• Listing Strategies
• Video Marketing
• Mastering Expired Listings with Kaydoh
• Leverage Kaydoh to Win Over Expired Listing Leads
• A Step-by-Step Guide to Using Kaydoh for Expireds